Nike released a very creative commercial on Wednesday that looked like it was an ad campaign for the upcoming Olympics, but if you pay attention, it has no relation to the games at all!
Since Nike is not an official sponsor of the 2012 Olympic Games in London, unlike their rival, adidas, who paid millions of dollars to sponsor the games, they are not allowed to mention the London Games or use any imagery related to the Olympic Rings.
Nike was then forced to get creative. They launched their Find Your Greatness campaign, which features athletes participating in sports such as soccer, swimming and running in places all around the world called London, except for the one in England. The campaign is very clever and we love the message behind it! Check it out above!