Inspiring Paralympic Ad

 

 

 

The Canadian Paralympic Committee released this meticulously choreographed ad to promote the London Paralympic Games 2012.

 

 The ad was shot in one single take and did not make use of CGI effects. The imagery is quite powerful, even more so knowing that what you see is what actually took place on that dark and ominous track. You can see how much work went into the staging by watching this behind-the-scenes video.

 

 

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